Loyalty

The centerpiece of Aristocrat’s customer experience platform and long-term strategic solutions for all marketing strategies.  Loyalty offers robust customization, allowing for effortless adjustments for each outlet or property within the enterprise.  It's advanced marketing features, such as Campaign Management, Dynamic Buckets and enterprise-wide Tier Management, empower Marketing Teams to cater to every player profile.  Loyalty's powerful earning rule engine serves as a catalyst for creating valuable rewards for both gaming and non-gaming spend, encouraging repeat visits.

ENHANCED ADMINISTRATION TOOLS 
CMS communicates directly to Loyalty
Address & Email Sanitization and Verification
Uses the EGM Asset Number to easily identify any EGM for earning and transactions

ADVANCED MARKETING 
Tier Configurations and Bonusing
Property Configuration with Universal Enterprise
Dynamic Buckets 

REWARD LOYALTY  ACROSS THE ENTIRE RESORT/ENTERPRISE
Campaign and Offer Management
Comp and Discretionary Comp Configuration
Enhanced Reward and Multipliers
Integrate Loyalty to 3rd party Mobile Apps using EAPI